Pay-per-click advertising company can be a powerful tool for increasing traffic and sales to your website. However, in order to maximize your return on investment, you must approach your campaigns methodically. When potential customers enter keywords you’ve chosen, PPC ads appear on search engine results pages. You are only charged when someone clicks on your ad. You can improve the effectiveness of your campaigns by monitoring the performance of your ads. This allows you to fine-tune your keywords, on-page SEO, ads, and website.
This Pay-Per-Click Advertising guide will explain what PPC is, why your B2B company should use it, and how to run an effective campaign.
What exactly is Pay-Per-Click (PPC) advertising?
Pay-per-click (PPC) advertising, also known as search engine marketing (SEM), is a marketing strategy in which a company places an ad online and pays each time a user clicks on it. There is no charge for placing the ad. The cost is only incurred when users interact with the advertisement.
Pay-per-click marketing is classified into two types:
- Search Advertising: Ads that appear as search results on search engine results pages are referred to as search advertising (SERPs)
- Display Advertising: Ads that appear as graphics, videos, or paid posts on social media feeds and other third-party websites are examples of display advertising.
Why should you use PPC advertising?
PPC advertising can be used to increase brand awareness. However, pay-per-click advertising is most effective when you want to entice customers to act right away. For example, purchasing a product or joining your mailing list.
There are several benefits to using PPC:
- By identifying keywords that match what your target customers are searching for online, you can get your PPC ads in front of the right people.
- You only pay when someone clicks on your ad. This takes them to a landing page on your website, where you can persuade them to take the next step, such as purchasing a product.
- Decide how much a visitor to your company is worth and set your prices accordingly.
- Keep your costs under control by setting a total advertising budget limit.
- Experiment with different options and get a detailed analysis of how well each ad campaign is performing.
Which PPC Platforms are the Most Popular?
Even if you’re still trying to wrap your head around the concept of PPC, I’m sure you’re familiar with a slew of PPC platforms, each with its own set of advantages and best practices. The two most important PPC platforms are:
Facebook Ads: This one boasts an unrivaled targeting system (and also allows you to advertise on Instagram). Facebook Ads has two main strengths: retargeting based on segmented marketing and custom audiences, as well as the ability to introduce your brand to customers who didn’t know they needed it. Google Ads is all about demand generation, whereas Facebook Ads is all about demand harvesting.
How to Launch a Pay-Per-Click Advertising Campaign?
“Before you begin, consider what you want to achieve with PPC marketing,” Lake suggests. “Are you trying to sell a product, drive traffic to your website, or get email newsletter subscribers?”
Select your keywords
When choosing keywords to advertise your business, see yourself as a customer in need. Try not to be too broad, but choose words like these instead. Which can be used by customers while searching for products in your niche. To determine which keywords or phrases can drive traffic to your site. Use a search engine tool (such as Google’s Keyword Tool).
Place a bid
When bidding on keywords in an auction, keep in mind that pricing is determined by supply and demand. Popular keywords are more expensive, so when choosing your words, focus on what sets you apart from your competitors.
Configure your website analytics
The goal of online advertising is to drive traffic to your website. Either to increase awareness of your company or to convert traffic into leads or sales. To find out if it is working. Use software such as Google Analytics to collect data on who is visiting your site. If you don’t already have analysis, your technical manager or a web agency can help you set it up.
Analytics can tell you if your specific objectives, such as increasing page views or sales, are being met. You can also find out where visitors are coming from, which pages they are visiting, how long they are staying, and if they are returning visitors.
Once you’ve mastered the fundamentals of PPC advertising, you can use the control settings in your account to change the time period for which your ad will appear and the amount you’re willing to spend. The internet is a constantly changing environment. You can ensure that your PPC investment continues to produce strong returns by monitoring ad performance as well as SEO audit.
Make your landing page consistent with your advertising
Because your goal is to convert website visitors into customers, make sure your website is consistent with your advertising pitch. Your website must make the same offer as your advertising while also being clear, compelling, and distinct from your competitors.
Make your audience a priority
You can target your ads to specific geographic areas to reach out to potential customers. If you own a restaurant, for example, you may choose to advertise locally in order to raise awareness of your establishment. If you sell a product online, you should choose countries to which you can ship.
Create an Effective Pay-Per-Click Marketing Campaign
Pay-per-click marketing is an on-demand method of increasing your digital visibility, website traffic, and sales. It’s also one of several excellent lead generation tactics. However, in order to get the best results from PPC, you must set up your SEO link-building campaigns strategically.
To improve your campaigns and get the most out of your budget, you must target the right keywords and constantly update your
You are now better prepared to set up strategic PPC campaigns thanks to the information in this post and the pay-per-click marketing guide.